Yes, what is now a movie classic was then just a box office loser. It ran once and made an indelible impression on millions of people, and on multiple industries.īut to get there, someone - Steve Jobs - had to trust ad agency Chiat/Day and its recommendations, including hiring director Ridley Scott, two of whose three previous movies had been flops. The Super Bowl 1984 Macintosh commercial might be the most famous television spot ever made. How could he eventually get to the top of Apple management if he went off on his own like this? And yet, he'd ultimately bring to market an industry icon and the financial foundation of the company. Company management was uninterested, so he went renegade, getting involved with the project and taking it over. With one day to spare.īut Jobs heard about the Macintosh, an easy-to-use computer championed by someone else at Apple.
The computers got built, the two received their payment, and the parts were officially paid for. Had anything gone wrong, had the dealer reneged or been late with payment, they would have been screwed. So they got dealers to sell them parts on credit and they spent weeks building the machines, getting family and friends to pitch in. Except they didn't have the money to buy what they needed. And then a computer dealer wanted to buy 100 units. Woz sold his programmable computer and Jobs, his VW bus to raise $1,300 for parts. When Jobs and Steve Wozniak built their first computer, they had next to no money. Apple's Evolution: How 30 Years of Advertising Hinged on 12 Key Moments.Jobs Leaves as Apple CEO - and Takes the Magic with Him.Steve Jobs in His Own Words: A Video Retrospective.Apple is Amazing but Pixar Studios is Steve Jobs' Greatest Accomplishment.Next: Begin the gallery of Steve Jobs' Best Decisions» That's what makes them something more than savvy. Choices that most of the smart business set wouldn't have taken.
Here's a look at some of the best moves Jobs ever made - decisions that weren't just sound, but ground-breaking. Although he made his share of mistakes, Jobs made one amazing call after another, doing things that critics sometimes thought were insane, but which turned out to be prescient. But another way to see him is as a business genius. As someone who didn't compromise and who eventually brought much of the world to see things his way. You could remember Steve Jobs as a pioneer.
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